SEO or Search Engine Optimisation is the process of getting traffic from the “free” and “organic” search results on search engines. Major search engines such as Google and Yahoo display web pages and other content such as videos and images based on what they consider most relevant to users. Websites and content have a rank. The exact mechanism involves a lot of factors unique to each engine. If you’re interested in knowing more about SEO, read Moz’s article here.
SEO is a giant industry in itself and encompasses a myriad of specialties. To spare you the time and effort of learning it, there are a lot of sites that offer free SEO services on a golden platter, complete with an accompanying spoon and fork.
If using WordPress, it is highly recommended to use an SEO plugin, and the best one out there is Rank Math. They offer a free version that’s powerful with Google Analytics integration. It is lightweight and has fewer nags. with additional features like 404 monitoring, redirects, sitemaps, auto image alt and title attributes and more.
If your site is new, it needs to be submitted to search engines. Attracta offers tools that increase your site’s traffic. They have Google blacklist checking, search engine submissions, link building, and a lot more. EntireWeb is another site that offers free submissions. They also have an automatic re-submission feature to ensure your website is on the list at all times. Wouldn’t it be nice if there was a website that combined most of these tools into one service? Well, stop wishing. SEOptimer is an ad-free SEO auditing service. The audit is pretty comprehensive and comes with recommendations too. Try them out.
Is your site loading fast enough? GTMetrix.Com measures your site’s loading speed using Page Speed and YSlow. The results show which part of the website is slowing it down, so you can rectify it. Another option is Pingdom’s Website Speed Test. Use BitCaptcha, to check how fast your web server is.
Dramatically improve your website’s performance, security, and reliability and gain more insights using CloudFlare. CloudFlare speeds up your website using global CDN and caching. It enables your server to support new protocols such as IPv6, HTTP/2 and SPDY and WebSockets without any hassle on your part. It provides protection from content scraping, comment spamming, and DDoS attacks. Encryption keeps data communications secure.
Their DNS is superfast. There’s no downtime when updating nameservers. It keeps a static version of your content, so it’s available to visitors even if your server is down. The analytics provides interesting insights about your site. CloudFlare offers these services and more for free. You can easily add and set up your website in a few minutes, and viola, it is safe and fast.
It is not good to have dead links on your blog or website. Your visitors might have an impression that it is not maintained, and they may not come back again. The site the link is connecting to may have already closed, and that happens a lot. It is important to check for dead links from time to time. The W3C has a link checker to make this task a lot easier. It tells you what’s wrong with the link and possible actions you can take to fix it. If you’re using WordPress, use Broken Link Checker. BrokenLinkChecker is an online service that can crawl up to 3,000 links for free.
Google Developer Tools aim to improve your internet’s speed and website load time. They have a public DNS and PageSpeed Insights. PageSpeed Insights analyze and provide suggestions on how to further speed up your website. They also host widely used libraries such AngularJS, Chrome Frame, Dojo, Ext Core, jQuery, jQuery UI, MooTools, Prototype, script.aculo.us, SWFObject and Web Font Loader so you don’t have to.
If your website is sending periodic newsletters and all of a sudden your subscribers aren’t receiving them, then your site’s domain or IP may be on the blacklist. To make sure, use SpamHaus, the mother of all DNS-based Blocklist(DNSBL) services. Just look up your IP or domain and see if it’s listed. If it returns positive, don’t panic. The result provides a link that guides you on how to remove the unlucky website.
Admit it, there’s at least one time you’ve searched yourself on Google, and maybe got the surprise of your life with the results. Your name may be linked to something very nasty, but it’s not really you. Such a coincidence wouldn’t matter much. But if you’re applying for a job, or you are offering a professional service or have a business, then any negative information on the web associated with your name may have a big impact on your chances of getting hired. If you’re one of these unfortunate individuals, don’t despair; Brand Yourself is here to the rescue. The free DIY tool has a set of steps that you need to follow in order to get back ownership of your name. You even get notified as your profiles improve in Google’s search results.
The titles of posts and articles also play a big SEO role. LSIGraph helps with choosing the keywords in the content and title. Title Maker by Portent, HubSpot’s Blog Topic Generator and CoSchedule’s Headline Analyzer might provide you with catchy phrases that can elicit a page view. ContentNow’s Headline Generator is also worth looking at.
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